Here at IHM, there are 2 great things about March:
For those that might not know, SXSW is a 3 week movie, technology and music conference/festival in Austin, Texas and is one of the largest in the country. Although this year was marked by senseless tragedy, it is still an exceptionally viable opportunity for indie artists to network with industry folk, enjoy good times, partake in (practically) free booze and gain new fans. Plus, a great set can get you invaluable media coverage.
We reached out to our IHM fam that had business down there and here’s their experience.
With 4 venue shows, 2 house parties and 2 live session tapings on the docket, DE&TGL had a very productive week.
Their highlight for the week was performing on the Soundcloud stage
Soundcloud took over the Lustre Pearl for the whole week and hosted daily and nightly parties and performances
They also had the opportunity to have some sessions with AltarTV and Jam In The Van (Pictured). Footage coming soon!
Hydra Melody had a lot going on as well. They share their experience:
“So we had an incredible week at SXSW last week. We played 6 showcases that were all packed with fans and industry executives. One thing we’ve learned from years past is you never show up to SXSW thinking you’re gonna play in front of a ton of people every showcase you have. Last year we play 6 showcases and only 2 were pretty badass. This year we played 6 showcase and every venue was at capacity with fans screaming our lyrics back at us!”
“We thought some nights were packed just because of how popular the festival is but for example we played at Thirsty Nickel on Thursday night and the room was half as empty for the band before us and after us and the band after us had an executive from Atlantic there that had just missed Hydra Melody kill it! Bottom line is whether it’s SXSW, CMJ, or Driven Music Conference you have to bust your ass and make yourself known and it’s always the band/artist job to get people in front of them.”
“My SXSW experience was AMAZING! The giant mass of people reminded me much of Times Square. I got the privilege to watch a smorgasbord of my favorite entertainers .”
“One of my highlights was iTunes Festival Featuring PitBull , ZeDD and so many more. Various artists coming together for SXSW was invigorating. I had a blast and I’ll never forget it!”
Sky shares her thoughts “I loved my experience! There were people from all over the country and all over the world at SXSW! I performed at the Lodge around 3:30 p.m. The people over the event kept raving about my voice and how professionally dressed I was!”
Koolant Brown’s team recaps their experience:
“Koolant Brown came to SXSW and conquered! This established artist “Koolant Brown” has been a lead singer for over 6 years for the famous Wailers. Bob Marley would be proud to have him singing his famous songs. Koolant Brown has a list of his own songs that he introduced to the public during the SXSW. During the SXSW, KB was able to perform 5 sets at Club 512. The performance at SXSW started upstairs in Club 512 on Sunday 03/16. He was asked to do 4 more additional sets on the ground floor.”
KOOLANT BROWN PERFORMING LIVE AT SXSW VENUE 512
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Young and Reckless supplies Koolant Brown with gear
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