IHM News

Notes from “Profiting from Technology: Online Offline and On Tour” – SXSW Interactive 2011

Posted By : IHM, Posted On : March 15, 2011

Profiting from Technology: Online Offline and On Tour
SXSW Interactive, Tuesday March 15th, 9:30 am Hilton, Salon H

David Claassen, BMI (Moderator)
Bram Bessoff,
Bryan Calhoun, SoundExchange
Fred Croshal, Croshal Entertainment Group
Kimberly Thompson, Sonic Bids

Take Away Talking Points:

Crowd Sourcing:

On Demand Printing:

Three components to building your website:
1. CMS (Drupal, Word Press, Joomla)
2. CRM/Email Marketing (Fan Bridge, Exact Target, Constant Contact, Mail Chimp)
3. eCommerce (Reverbnation)

– SoundScan an industry accepted and valued metric. Report your live venue sales with
– Promoters are interested in fan count (Facebook, myspace, twitter)
– Radio cares about Metrics, you need them to get air play (Next Big Sound, Big Champagne)
– Geo Location, Market Building (TopSpin – new technology)
– Measure Twitter with Hoot Suite or Cotweet
– Measure website metrics with Google Analytics
– FOllow through on your analytics, review and react

Strategy: “Off to the RACES”
R – Respect for your fans, partners and service providers
A – Authenticity, your message needs to be authentic
C – Consistency, keep your messaging broadcast consistent, create a schedule and stick to it
E – Exclusivity, be the go to place for news about you or your artist
S – Syndication, get the word out through all the channels available to you

– Give something, get something in return (Reverbnation has excellent models to accomplish this)
– Don’t forget email, may be the most effective tool to communicate with your fan base (check open rates and click thrus)

– – find creative artists to help build your brand identity
– Brands are the new record label, they will fund you, provide technology outlets to proliferate your brand
– Submit through

Mobile Technologies:
– Waterfall
– Mobile Roadie (app creation)
– GroupMe

Start Making Money Today:
       Register at and see if you have money waiting for you, there is $40 million in unpaid royalties waiting to be paid out to artists, if SoundExchange does not have you in their system, they can’t pay you.

Learn about emerging technologies:

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