Profiting from Technology: Online Offline and On Tour
SXSW Interactive, Tuesday March 15th, 9:30 am Hilton, Salon H
Panelists:
David Claassen, BMI (Moderator)
Bram Bessoff, indiehitmaker.com
Bryan Calhoun, SoundExchange
Fred Croshal, Croshal Entertainment Group
Kimberly Thompson, Sonic Bids
Take Away Talking Points:
Crowd Sourcing:
http://www.pledgemusic.com/
On Demand Printing:
http://www.zazzle.com/
http://www.audiolife.com/
http://www.cafepress.com/
Three components to building your website:
1. CMS (Drupal, Word Press, Joomla)
2. CRM/Email Marketing (Fan Bridge, Exact Target, Constant Contact, Mail Chimp)
3. eCommerce (Reverbnation)
Metrics:
– SoundScan an industry accepted and valued metric. Report your live venue sales with www.indiehitmaker.com
– Promoters are interested in fan count (Facebook, myspace, twitter)
– Radio cares about Metrics, you need them to get air play (Next Big Sound, Big Champagne)
– Geo Location, Market Building (TopSpin – new technology)
– Measure Twitter with Hoot Suite or Cotweet
– Measure website metrics with Google Analytics
– FOllow through on your analytics, review and react
Strategy: “Off to the RACES”
R – Respect for your fans, partners and service providers
A – Authenticity, your message needs to be authentic
C – Consistency, keep your messaging broadcast consistent, create a schedule and stick to it
E – Exclusivity, be the go to place for news about you or your artist
S – Syndication, get the word out through all the channels available to you
– Give something, get something in return (Reverbnation has excellent models to accomplish this)
– Don’t forget email, may be the most effective tool to communicate with your fan base (check open rates and click thrus)
Branding:
– Crowdspring.com – find creative artists to help build your brand identity
– Brands are the new record label, they will fund you, provide technology outlets to proliferate your brand
– Submit through SonicBids.com
Mobile Technologies:
– Waterfall
– Mobile Roadie (app creation)
– GroupMe
Start Making Money Today:
– Register at SoundExhange.com and see if you have money waiting for you, there is $40 million in unpaid royalties waiting to be paid out to artists, if SoundExchange does not have you in their system, they can’t pay you.
– sandbox.fm
– musicthinktank.com
– musically.com
